Today, it has never been easier for fitness oriented people to follow their passion. With the help of social media anyone motivated and dedicated enough can make money by being fit through advertising, sponsorships and creating online content for your audience. While you can use mediums like Instagram, Facebook and and Snapchat, today we will focus primarily on Youtube.
As the saying goes, “location, location, location” is what matters the most. Find a good gym that has not only all the gear you need, but equipment that your audience is also likely to have so that when your video does get found it is instantly relatable. This will give you credibility with your fans by allowing you them to automatically have the ability to follow your lead. Remember, you are ultimately going to become their resource.
Most people wont realize this until they shoot their first video, but it takes more than a point and shoot camera to have a good quality video. Equipment required includes great artificial lighting if you dont have any natural light, a good microphone if you intend to speak at your gym, and a good tripod (for obvious reasons). These things will dramatically improve your video and give you a more professional look in today’s competitive fitness industry.
It will be in production that you ultimately define your style of filming, which ultimately becomes just as important to your brand as your logo. Most fans will notice and prefer your style of production over others. Some will like the raw and candid videos, while others will prefer the more professional ones. The most important thing of all is that you stick to your style once you develop it. If you are aiming to go with something more professional, differentiate your style by going with a professional video producer.