Joe Wehinger: Entrepreneur of The Week

As a fitness coach, most people don’t realize that you have to be more than just knowledgeable in your space. You have to hustle for clientele, market well, manage your operations and still perform for your clients. As an entrepreneur, I recognize talent when I see it. Today, I’m starting a column called Entrepreneur of The Week to recognize local entrepreneurs that are hustling out there every single day to make things happen. These people don’t have the spotlight giants like Mark Z have, but make no mistake, they are just as smart and just as noteworthy in your community. Without, further adieu, here’s the rockstar of the week, Joe Wehinger.

Joe Wehinger

Living in the California area, Joe’s passion for show business and media started early. Joe is a media entrepreneur who got his start as a film director and producer for films and TV shows. Joe Wehinger’s first feature film The American Standards stars Golden Globe winners James Brolin and Joanna Cassidy with Tia Mowry.

After film, Joe moved into print media, starting his digital magazine, Daily Ovation, which provides interactive news on the hottest topics in the world daily. Today, Joe is the CEO of United Digital Associates, which engages in full promotion and production of original contents of all types.

As a media specialist, Joe provides a service every entrepreneur needs – the ability to get recognized and create buzz in your industry. That’s why I had Joe submit a video full of pure value for my readers on fundamental business branding tips.

You can reach out to Joe at:

Finding Clients For Your Fitness Business

If you’ve contemplated starting a fitness consulting business, I highly suggest you pursue your dreams. Its hard work, but when it comes together it’s one of the most fulfilling jobs anyone can have. Doing what you love every day brings fulfillment into your every day life and lets you live life on your own terms. Majority of the people that come to me for advice on starting their fitness businesses are very smart athletes and nutritionist that are extremely passionate about what they do. In fact, most people that come to me to start a fitness business and end up failing are some of the smartest people I know. So why do they fail? Surprisingly, they fail because they are unable to keep their business afloat – and this only happens due to a lack of clientele and retention. The concept of keeping your pipeline full isn’t new to sales. If you want to grow a business you must always be growing.

Don’t forget, “If you are not growing, you’re dying.” That’s why I always recommend new business to create valuable content or use lead generation software such as ScopeLeads to get their start in the business.

Creating Quality Content

As a fitness consultant or coach, it has never been easier for you to distribute your content to your clientele. Using your iPhone, you can promote your services on Twitter, Facebook, Instagram and Youtube by showcasing your knowledge and posting your results everyday. If you are familiar with advertising and search, you can also reverse search clients talking about what you offer and provide them with value or target them with advertisement.

Lead Generation Software

When you first start off you can also use lead generation software to find clients online based on their profiles and what they like or do. Any information can be scraped off the internet, and potential client information is no different. For a great lead generation software, check out this ScopeLeads Review.

How To Track Fitness Data

fitness tracker

Tracking your diet and exercise has become popular in recent years, but the truth is doing this has been a key secret to how professional bodybuilders have been crafting their bodies for years. Everyone from Arnold Schwarzenegger to his competition was doing this in the 70s and 80s to optimize muscle growth and caloric efficiency. Today, with technology all around us, the cost of tracking your exercise and diet has significantly decreased, to a point where it is possible for everyone to be healthy. I visited a website to create a poll question, and received much interest in teaching people how to efficiently track their health.

Use Your Phone

Today your iPhone actually has everything you need to track your health. Sensors in your phone track your activity throughout the day. This is a great way to start if you don’t go to the gym or have never worked out before. Simply open the Health App and begin monitoring your daily steps or miles traveled and set a benchmark you wish to reach every day. This will make you more conscious of exercise and get you actively moving around to reach your goal.

Fitness Apps

Crowdsourcing today has made it extremely easy for you to track your caloric intake and make sure you stay within a healthy limit. Apps like MyFitnessPal now have information on every type of food, and with a simple measuring cup and food scale, you can track your intake to the gram. It also contains many restaurant menu items for when you are enjoying your night out and don’t know how much you have consumed.

Hire A Trainer

Tracking everything sounds simple, but most people require accountability to make sure they stay committed to their goals and are able to consistently make gains. This is where a trainer comes in handy. Hiring someone to create meal plans for you and make you more fit provides benefits that dramatically outweigh the costs. The downside is that not everyone can afford it – if that’s the case, focus on the first 2 options until you have more money.

Creating A Professional Fitness Video


Today, it has never been easier for fitness oriented people to follow their passion. With the help of social media anyone motivated and dedicated enough can make money by being fit through advertising, sponsorships and creating online content for your audience. While you can use mediums like Instagram, Facebook and and Snapchat, today we will focus primarily on Youtube.


As the saying goes, “location, location, location” is what matters the most. Find a good gym that has not only all the gear you need, but equipment that your audience is also likely to have so that when your video does get found it is instantly relatable. This will give you credibility with your fans by allowing you them to automatically have the ability to follow your lead. Remember, you are ultimately going to become their resource.


Most people wont realize this until they shoot their first video, but it takes more than a point and shoot camera to have a good quality video. Equipment required includes great artificial lighting if you dont have any natural light, a good microphone if you intend to speak at your gym, and a good tripod (for obvious reasons). These things will dramatically improve your video and give you a more professional look in today’s competitive fitness industry.


It will be in production that you ultimately define your style of filming, which ultimately becomes just as important to your brand as your logo. Most fans will notice and prefer your style of production over others. Some will like the raw and candid videos, while others will prefer the more professional ones. The most important thing of all is that you stick to your style once you develop it. If you are aiming to go with something more professional, differentiate your style by going with a professional video producer.

Tips For Beginner Joggers

Jogging For Beginners

A lot of people want to start jogging regularly, as it is a very convenient form of exercise that can go a long way towards improving your health and reducing the risks for certain illnesses. Many of this people gave up because of failure to consider certain things when attempting to do it for the first time. Here are some tips to help you as a beginner jogger.

Practice Deep Breathing Exercises

When beginning to jog the first challenge is always having a well-timed breathing. As you move your skeletal muscles the demand for oxygen to support the enormous metabolic processes happening increases. This will cause your lungs to expand more giving you the sensation that feels like you are not breathing enough air. When this happens most new joggers would resort to increasing their respiratory rate. This will not only exhaust you but it will not do any good in meeting the huge oxygen demands. A good way to start this area is to practice deep breathing so you extract the highest oxygen concentration with each inhalation.

Work Your Way Slowly

The body is not like a programmable machine. It needs to be trained and get used to the activities that we want it to be familiar with. Muscle memory is an important skill mastered by professional runners. This is when the conscious effort to coordinate muscle movement and breathing has diminished because the body has learned to do it on its own.

Warm up

If you want to avoid serious muscle and tendon injury resulting from cramps and rapid stretching, you need to do some warm up exercises before attempting to jog. Warm up exercises conditions your muscles and body parts that it is about to engage in an activity that will require it to be more flexible and mobile. Warm up exercises also reduces the possibilities of muscle pains after jogging.

Wear Protective Gear

Jogging exposes your weight bearing joints to prolonged mechanical pressure. The knees, most especially, take the impact of your weight as your feet hit the floor or the road when you are jogging. To maximize the protection in this part of your body you can wear a knee supporter which you can purchase in your nearest sports apparel shop.

Adequate hydration

When you jog or perform any other forms of exercise you tend to lose a lot of weight. The water loss through sweat is almost insensible. This is the reason why you need to consciously rehydrate in order to prevent dehydration. When jogging be alert for signs of light-headedness and blurring of vision. This could be a sign that your body is losing too much water and you are not replacing it fast enough. Schedule a water break between laps to avoid the fatal effects of water dehydration.

Jogging is an excellent exercise to maintain physical activity and to improve overall functioning. Like other types of exercises jogging does a lot in helping you burn calories, gain muscle mass and achieve the ideal body weight you have been aiming for. With a determined mind, nothing is impossible.

Bodybuilding Food Tips



Have you ever been concerned about your body? Are you someone who is looking for the perfect body building plan? Commonly, people see that the fastest way to body building is through exercise regimens and some even consider over the table medications but no matter how hard you do your exercises and no matter how much medications you take, it will still go down to the food you eat. Food is the natural source of energy for the body and it also is the main factor that forms the body that you currently have. To make the perfect bodybuilding regimen perfect, you would also need the best food recipes for lean bodybuilding.

Why food? The food you eat indicates your lifestyle and how much energy you intake in a day. The perfect diet would be best for you. The most common food, which is part in most recipe diets of body builders is egg white. Eggs are considered to have high quality protein content and if you are concerned of the cholesterol content of eggs then egg whites is the best choice. Egg whites contain no cholesterol but still contain the natural level of protein in its content. If you are wondering why protein, then you should know that protein helps on the building of muscles.

Another food that is good for body builders is lean meat not only is it meat which is one of the most favourite food type of most people but is also contain protein and has low level of calories which is better than other cooked meat. Another high protein content food is the chicken breast and not only is it good for bodybuilders but it also taste really good which makes it one of the most favourite for those extreme bodybuilders that seek the perfect body while eating tasty food.

Any food with carbohydrate is advisable in the diet of bodybuilders because it is found in the carbohydrates the energy that is used daily. These food also help on the increase of the body mass of body builders. The most important food in the diet are the fruits and vegetables because of all the vitamins and minerals that it provide for the body which can counter diseases that can hinder the growth of the body.

In the end of the day, it will always lead it up to you to decide if you would go in the bodybuilding diet because it is hard to change your lifestyle. But if you have a goal to have that fitted body then it can be suggested that you follow these food menu and put it in your dietary plan. Do not take a big step to the dietary plan; as long as you go with it in a slow and steady pace, then you would someday surely reach the point where the diet will be part of your daily regimen. It may seem annoying to wait for as long as your body because adjusted but patience is also part on building the body.

Swimming For A More Effective Cardio


A lot of people have engaged into many physical activities, and most of them chose swimming. There are a lot of real advantages to swimming, but here are the 3 main reasons why you should consider this type of activity as a part of your daily routine.

Improved Breathing Control

Unless a special form of weed from a magical world could enable humans to have gills, it is impossible for men to breathe under water. The art of swimming is also grounded on the fact of well-timed breathing matched with the right movement of your other body parts. Swimming trains your lungs to control its breathing and it teaches your body that harmony in movement is necessary to achieve the act. This coordination between your skeletal muscle system and your respiratory system creates a connection that becomes second nature in the long run.

Improved breathing control is beneficial for radio speakers, dancers, athletes and even singers. Many recording artists have improved their vocal control and ability by improving the link between their respiratory breathing muscles with the other parts of the body. This can easily be achieved by activities such as swimming.

Whole Body Exercise

Even when you are not doing anything the act of attempting to stay afloat in the pool burns a lot of calories. Note that the water pressure or also known as hydrostatic pressure exerts force against your body. Your body’s attempt to resist this force lets you improve your metabolic processes leading to increase breakdown of reserves and elimination of excess stored calories. What that medical language is saying is you get to lose weight simply by submerging your body in the water. It is much better though if you stay in the water and move around. Swimmers are known to have the best muscle form and body fat indexes because of their healthy metabolism and sufficient amounts of exercise.

When you go to a gym and you want to improve your muscle tone you will need to do a lot of different exercises for different body parts. It’s easy to get confused with these exercises. Swimming on the other hand only requires you to coordinate your movement in the water and it already targets all of your muscle groups in your body.

Lesser Risks for Injury

Running puts a lot of pressure on your lower body parts. The amount of pressure is usually taken by weight bearing joints such as the knees and the hips. These parts can show signs of degeneration a few years after consistent pressure from physical activity such as running. Swimming maintains body activity and increases metabolic processing without doing a similar damage. This is the reason why it is the recommended exercise for people with scoliosis. It is the only form of exercise that targets your entire body without putting much pressure on your spine.

Swimming is an excellent exercise which is the reason why most people are engaging in this type of activity. There are many other benefits that you will discover once you begin gaining freedom in the water.

The Best Crossfit Workouts


If you seek to become the fittest person in the world then you would surely encounter CrossFit, which is a program conducted since the year 2000. To be truly fitted does not mean to be super strong or to have that perfect body to show off but it means to be able to be physically and mentally prepared for any trial.

Workout routines are used by athletes and bodybuilders to prepare themselves for sports or events. Through this routine that the body will be developed and the routine will be dependent on how you would use your body in which it will give focus to a certain routine, which would make your body react perfectly to the specified event. But to make your body react perfectly to any event where there are no specifics is a true test of fitness and that should be the aim for all athletes and bodybuilders.

Workout routines can run from the basics such as jogging, stretching, and others, up to an Olympic level workout routine where you would be using various equipment and do strenuous exercises such as sprinting and more. It should also be reminded that you should also give your body some rest because your body cannot growth when it is in a lot of stress.

To have the best body means to have the best workout, CrossFit workout routine is not your simple routine where you just follow the instructors guide everyday where your body will adopt to the routine because in the CrossFit workout routine, you will experience changes in the workout to give flexibility to your body to be able to react to any situation or fitness trials.

To be able to have a good workout routine is to also be able to use equipment properly such as dumbbells, ab wheel, treadmill, mats, chalk, wrist wraps and a lot more. To use such equipment can help on the building of the body because these are what this equipment is for. One main focus of any workout routine is to move your body; even with the help of this equipment, as long as you do not desire to move your body more than it is currently moving on a daily basis then the workout is of no use. It should always be put into mind that it is your drive that can lead your workout routine to work and not the workout routine itself.

To have the best fitness means to have your body move flexibly to all trials. You should also be reminded to keep your body’s limit in mind because if you overexert then it could break your body rather than build it. Teaching your body to have workout routines as part of your daily lifestyle is a great way to not only enjoy working out but to also build your body without doubt. If you seek for the best-fitted body then have yourself a CrossFit workout routine to really test your limits along with the improvement of your body’s fitness.

Learn Everything About Macro Dieting


The desire to lose weight is often driven by the social standards set by social media sites and other forms of media advertisement. A famous lingerie brand even has an annual fashion show featuring models who are extremely fit solidifying the international standard of beauty often equated with a sexy and healthy body. Other than wanting to look good when you take your clothes off, the primary reason to lose weight and achieve your ideal body mass index should be to improve your overall health status and productivity.

Various techniques have risen to popularity because of their individual promises of making you lose all the unwanted fats in your most dreaded areas. Slogans that read “Money back Guarantee – If you don’t lose at least 30 pounds in 30 days” were widely used to have consumers all over the world swiping their credit cards with every new slimming product that came out. One by one, these slimming products vanished along with their false promises.

The proven and tested way to lose weight and achieve optimum health and productivity is simply to move enough and eat right. Healthy diet and exercise can never be replaced by any other type of methods that attempts to create the short cut between your current status and your goals.

Methods that utilize the concepts of diet and exercise were the ones that generated visible results both aesthetically and objectively when you measure it on a scale. Macro dieting or Flexible dieting also known as If it Fits Your Macros (IIFYM) is one of the long surviving methods to control your diet for the purpose of either losing the weight or gaining muscle mass.

Macro dieting relies on the principle of managing the macro nutrient component of your diet which are the ones hugely responsible for your body weight gain or loss. The macro nutrients include your carbohydrates, fats and proteins.


Referred mostly as carbs, carbohydrates are the primary energy sources for your cells. The digestive system processes carbohydrates to its absorbable form which is glucose. Glucose is needed for cells to perform metabolic processes. Skeletal muscle cells will need glucose to contract making it a huge requirement for athletes and people engaging in physical activities.


In contrast to what people think that fat is bad, it actually plays a role in maintaining healthy metabolic processes. Eliminating 100% of the fat in the diet is unhealthy especially for men. Fat is an important component of the male hormone testosterone responsible for muscle growth and excess fat elimination. Fat also plays a huge role in the absorption of fat-soluble vitamins.


Protein has been referred to as the building blocks of all living things. For humans it is necessary for tissue repair and muscle growth. It would be impossible to increase your lean muscle mass without exercise and sufficient supplies of protein.

The concept of macro dieting is reliant on the concept of manipulating your intake of this 3 main macro nutrients. It does not guarantee immediate results but it does guarantee a safe and effective way to reach your goals.